Major luxury brands from around the world are leaving their market (and branding) on the luxury real estate market. There is a growing number of projects where major designers are doing interiors of luxury buildings, especially in Miami.
These collaborations increase the appeal and attract buyers in a competitive new development market where prospective buyers have many projects from which to choose. Both sides stand to benefit from bringing on a global luxury brand as the development gets increased publicity because of the collaboration and the luxury brand gets to reach a potentially new audience that may not have previously been immersed in the brand.
In today's market a brand is everything. Young, wealthy buyers especially love luxury brands, and many of these collaborations are familiar in that they most like have pieces from them in their home already. These powerful brands give the building an identity immediately rather than the building trying to have to establish itself as brand on its own.
New York
Baccarat Hotel and Residences
The Baccarat Hotel in Midtown Manhattan has a boutique collection of 60 residences with interiors by AD100 designer Tony Ingrao T.he apartments are luxurious as one would expect, yet in a sophisticated way. The major appeal of these residences is the plush amenities and services available from the Baccarat Hotel. Baccarat brand is more subtle within the residences while it is very prominent in the renowned Grand Salon and Bar where guests enjoy beverages out of Baccarat crystal glasses
QUICK FACTS:
- 60 Residences ranging in size from 1 to 5 bedroom currently on the market
- Homes features luxurious finishes including Siematic kitchens custome designed by Tony Ingrao and entrance doors made of Zircote Wood with Baccarat crystal handles
- Residents enjoy exclusive perks at Baccarat Hotels around the world as well as perks such as private shopping and priority custom design and production at Baccarat
The Getty
While Peter Marino is not a luxury brand or label himself, he is worthy of being included on this list as he has worked for some of the top fashion houses and artists around the world with his designs. Marino's work include flagship stores around the world for the likes of Louis Vuitton, Chanel, Bvlgari, Dior, and Giorgio Armani. His building along the High Line in West Chelsea has attracted much attention because of its boutique nature and the recent sale of a penthouse for $59 Million.
QUICK FACTS:
- 12 story building consisting of only 6 bespoke homes designed by Peter Marino
- Base will be a museum and gallery holding the private collection of J. Tomilson Hill worth $800 million
- All floorplans different and decked out in 80 various kinds of stone, marble, and wood finishes
- Penthouse will have a private, rooftop pool
20 Pine - The Collection
Renovated in 2009 at a historic downtown building, 20 Pine was at the forefront of the downtown revolution and was truly a first for the area with its Armani/Casa designed residences. Sleek kitchens, spa like bathrooms in the residences, and lofty ceiling heights have attracted buyers and investors to this building.
QUICK FACTS:
- 408 Residences with 38 floors
- Unrivaled amenity collection including the Collection Club & Spa including pool and Hamman Steam room, 25th Floor Sun Terrace, and Library Lounge
- Designed by Armani/Casa
Miami
Fendi Chateau
Fendi Chataeu may not rise as tall as some of the new developments in Miami, standing at just 12 stories, but its 58 residences will pack a punch with their exceptional design and amenities. Chateau Group has teamed up with Italian Fashion Label Fendi to design residences that come with top of the line finishes, unparalleled amenities, and white-glove service
QUICK FACTS:
- 3,400 square feet to over 7,000 square feet of living space
- Amenities include Library, Fitness Center, Private Cinema, 2 Swimming Pools surrounded by Tropical Garends Luxury Concierce by Fendi Chateau Attaché
- 3 to 5 bedroom flow-through residences with the best finishes including Italian kitchen cabinets by Fendi with Mother of Pearl finish
The Residences by Armani/Casa
The Residences by Armani/Casa is a new development rising 60 stories on Sunny Isles beach with interiors designed by Giorgio Armani and Armani/Casa with each unit having a touch of Giorgio Armani himself. The building is set to finish in late 2018 and has already attracted buyers from around the world.
QUICK FACTS:
- 6 different floorplan options with residences ranging in size from 1500 to 3000 square feet
- Residences will include the finest in European-design cabinetry and designer finishes
- 35,000 square feet of amenities all designed by Armani/Casa including an Armani Prive Lounge, fine dining restaurant, cigar room, fitness center, exclusive beach amenities on 300 feet of private shore
Missoni Baia
The Italian Fashion house is bringing their first branded building to the Edgewater area of Miami. The luxury condominium will rise 57 stories above Biscayne Bay and feature interiors designed by Paris Forino Design under the direction of Missoni. Slated to be complete in 2020, the building can be expected to feature the fashion house’s signature color palette throughout.
QUICK FACTS:
- 249 1-5 bedroom residences ranging in size from 776 square feet to 3,788 square feet
- New York designerParis Forino envisioned the tower’s 249 elegantly crafted one- to five-bedroom residences and curated the Missoni fabrics, furnishings, and artworks that complement Asymptote’s modern architectural design.
- Residence finishes include custom European cabinetry, top-of-the-line appliances, and floor to ceiling marble in masterbaths
- Amenities include an Olympic-sized pool, spa, landscaped gardens by Enzo Enea, pet spa, game room, 2 poolside resident lounges